on Non Fiction Author Association:
Once you’ve published a book, promoting it on Facebook isn’t as easy as simply posting a photo of the cover and a link to where it can be purchased.
Your personal Facebook community may care about your most recent beach trip or your new puppy, but the audience you’ll promote your book to is completely different. Yes, you may get a few sales from good pals – and even truly interested friends and family – but, for the most part, your book audience is going to be elsewhere.
Here’s how to increase your book sales on Facebook.