Hey, SE Readers. Joan with you today. We’ve already reached the end of January, but I hope your year is off to a good start.
It goes without saying that all authors, Indies in particular, must promote their books. Although many authors hate this part, marketing is an essential part of the writing process.
Fellow SE contributor Jan Sikes has a fantastic series on marketing. If you haven’t read her posts, I highly recommend doing so.
Several months ago, we SE authors had a behind-the-scenes discussion about promoting books. It all stemmed from a tweet Staci read where an author posed the following: “If you like (popular author’s name) and (another popular author’s name), you’ll love my books.” He went on to ask if that would make a reader take a closer look at that author’s work.
Most of the responses on Twitter weren’t positive. Our reactions weren’t either.
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