Back in 2015, I wrote a hilarious post about artificially created romance novels, whence the gem below. So, how are things 6 years on?
Artificial intelligence (AI) has made automation the norm in more fields than ever. In marketing, AI has transformed the way we communicate. The use of machine learning in profiling audience segments and running programmatic advertising campaigns is an example of how AI transforms the way we can engage the audience at different times.
AI and machine learning are also trying to tackle another big hurdle in marketing: content creation. As content—and content marketing more specifically—becomes a key instrument in digital marketing, a golden era for content creation is dawning. However, might AI content generation replace human writing, thus depriving writers of much-anticipated jobs?
An Advancing Technology
Let’s start by acknowledging how advanced AI has gotten this past decade alone. Machine…
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