There are a few good tips here
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How to Get More Readers from an Award
Publicity around a book award will boost your book sales. Contests are a great way to hone your craft and show the world how much better you are than other writers. Winning a book award for your self-published fiction or nonfiction book is a great way to gain recognition and approval. You will not only see an increase your book sales – if you market it well, you also can add the award sticker to your cover and mention the achievement on your back cover, in your books’ description, and in all your marketing and promotions – online or offline. Most awards call for entries every year, so if the competition is closed for this year, mark your calender for next years’ contest call.
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Here are a few of the most popular book contests:
http://www.narrativemagazine.com/node/249923
http://www.independentpublisher.com/ipland/ipawards.php (IPPY awards)
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Jeanne Owens, author 